On September 19, an article titled "Chinese Marathon, Business-Driven Carnival" was published on a website called GuideRank.

This article did not have any effect at the time. But as someone added the word "scam" to the title and changed the title to "Chinese-style Marathon Scam, Business-Driven Carnival of Stupidity", this article became popular.

And another topic is even more explosive: "Marathon-the most shameless sports scam in China today! "

According to the data of the new list, behind the two explosive topics, two 100,000+ articles and 61 10,000+ articles were born from this content, which conservatively estimated to radiate millions of people.

So, is this article relevant? We took this article and interviewed senior people in the running industry around us, and got the following answers, which may give you some inspiration.

Song Hongfei Vice President of Zhimei Sports Group

I don't want to respond to this article. I don't think too much about it. I haven't provided any professional opinions about running in China. It is neither a runner or a person who runs the event. The data is taken for granted. I recommend the article "The Last Marathon Scam in North Malaysia". This is indeed written by runners, at least people who understand it are saying.

In fact, running is a sport with the lowest barriers to entry. Now the development of the entire running industry has long been out of the blind running stage imagined in the article. Various training camps, sports nutrition, sports rehabilitation, weight loss, sports skills and other services have Rising with the running industry.

High domestic registration fees? He did not see the situation abroad. The registration fee paid by Chinese runners is not high, which is actually taking into account China's national conditions. Compared with the number of foreign countries, we are far from running. China is a country with a large population and a wide area. People need to convert their interest in sports into their habits of living. This is a must for the development of the health industry Link.

China ’s marathon is not overheated. Compared to the many sports and populations in China, there are still few people participating in sports. It is not a so-called “profit-making method”. The habit of sports is still lacking in most people in China. We also hope to cultivate it for everyone by relying on our own operations. No one is blind to anyone. I believe everyone will still vote with their feet.

My evaluation of this article can only be: I have to go to the whole horse and startled.

Shi Chunjian Senior Trainer of Orange Light Marathon Management

First of all, the person who wrote this article certainly does not run very much. The marathon sport has a feature. People who often run will have a deep experience. Those who have not run feel that it is unattainable. People who have less experience actually evaluate it. A project that requires deep experience is inappropriate.

There are two main issues mentioned in this article: runner injury and competition commercialization.

From the perspective of runners 'injuries, as the number of runners increases, the number of injured patients increases, which has a certain relationship with runners' quick success and pursuit of results, but more rational runners are running safely and healthily.

From a global perspective, compared with developed countries, the total number of runners in China is actually very small. If running is prone to injuries, people around the world will not be so enthusiastic about running.

From the perspective of commercial interests, this article takes Hangma as an example, saying that the cost is 12 million and the income is 20 million. This is not the case. As far as I know, there are several super marathon revenues that are really good. For example, Beijing, Shanghai, Guangzhou, and Hangzhou have slightly higher incomes than other marathons, but the cost is also much greater than other city marathons. It depends solely on the registration fee to cover the income. It can receive about 6 million, but this is not enough, so the marathon often seeks sponsorship to break even.

If anyone thinks that the current registration fee is high and wants to return the registration fee to the level of 30 or 40 yuan a few years ago, you can investigate all marathon runners. They must be more willing to get the current 200 yuan registration fee because this price is the same as the current Consumption levels and match service levels are all matched.

Judging from the development situation, is the marathon overheating? It should be said that some are following suit. For example, many cities follow the example of other cities to run marathons. Of course, without the government's attention, this project would not start so fast, and without so many events, it would not promote so many people to run healthy.

For the players, is it that he has a hot head and sees others running, then he just runs with the wind? This phenomenon is also there, but more people like to read the popular science articles on marathon. There are already running training camps and running posture training offline. The market is in the process of healthy development and the system is gradually perfecting. Anything has a process from scratch, from ordinary to better, everyone should give this process a growth cycle.

In addition to giving more people a healthy concept, the marathon also empowers people. As a platform, it not only connects the players and the two ends of the organizing committee, but also allows urban audiences, volunteers, runners, relatives, friends, and more. The crowd got different levels of spiritual pursuit.

Zhang Qing Key Way CEO

This article has had a great negative impact. It belongs to the theme first. It comes to conclusions before finding arguments. It is a very non-neutral manuscript. It is indeed necessary to clarify and it will be very misleading to the public.

The marathon is indeed not suitable for all individuals, but it is suitable for most healthy individuals. The concept of excessive exercise mentioned in the article also needs a rigorous scientific definition. It cannot be generalized to pick out some sports injuries to prove the marathon. The problem.

Of course, the reason this article can resonate and reflect, from a positive perspective, the pan-commercialization of marathon and many unscientific horse races have sounded the alarm, and it requires some commercial institutions, governments and race organizers to arouse alert.

Even so, we can't promote the whole world. Road marathon sports represented by marathons have played a very important role in changing people's lifestyles and making sports a part of their lives.

Judging from China's current national conditions, convenient sports facilities are not complete. The marathon is really convenient for participation, not limited by venues and social. I see more and more running figures. Even if we look back to the present moment after a few years, we will remember the horse racing fever in these years, which is of great significance for Chinese sports.

The marathon does show signs of overheating in China, but what does it mean? Has the marathon been held much more? Compared with foreign countries, it is still very small. From the perspective of the participating population, Tianxie statistics show that there are only 100,000 people who run horses all year round. This is very small for China's huge population base. So from an overheating perspective, these are just some signs.

The so-called signs are mostly manifested in spare no effort, no financial resources, no input and output to do the marathon, for the audience to run regardless of physical conditions, without systematic scientific training, but rationally, this is a hot and popular process of sports Inevitable phenomenon.

We need to see that Chinese citizens lack the soil for exercise. Many people around me have fallen in love with running because of various ways. After getting started, they have experienced the joy of this sport and even started to generate other needs such as improving core strength. The problems that occurred were killed with a single stick, and the demonized marathon was too misleading.

In fact, most of the practitioners interviewed by the ecosystem responded directly to this article. "This is a popular article, and I have no intention to comment." Wei Jianglei, senior vice president and senior runner of Sina, said, Most people in the industry say that this article is purely nonsense and there is nothing to respond to.

Rumors stop at the wise, copying and pasting an article of "Chinese Marathon Scam" may only take a few minutes, and such sensational news can often get good results in the circle of friends. Understanding the truth, reprinted with one eye closed. The call to restore the truth was overwhelmed by rumors of "scams."

It is true that the Chinese marathon still has room for improvement under the rushing national horse race. And Li Shengnan, editor-in-chief of LeTV Sports Running, also said that running is not the same as marathon.

But all this has just begun, and the rise of the marathon is only a matter of two years. At present, the Chinese-style marathon may not be as good as everyone expected, but it is far from as bad as a "scam".