The "Guiding Opinions of the General Office of the State Council on Accelerating the Development of the Fitness and Leisure Industry" (State Council issued No.2016  77, hereinafter referred to as the "Opinions") was issued on October 25. This is an important document in the decisive stage of building a well-off society in an all-round way, leading the development of China's fitness and leisure industry, accelerating the supply-side structural reform in the sports field, and promoting the in-depth integration of national fitness and national health. Continue development, continue to promote China's progress from a sports power to a sports power, and actively help build a healthy China. The promulgation of the "Opinions" fully reflects the great importance the party and the country attach to the development of the fitness and leisure industry, and further establishes the important position of the sports industry in the national economic and social development.

一、Deeply understand the significance of developing fitness and leisure industry

Health is an inevitable requirement to promote people's all-round development, a basic condition for economic and social development, an important symbol of national prosperity and the prosperity of the country, and the common pursuit of the broad masses of the people. At the National Health and Health Conference, General Secretary Xi Jinping emphasized that without universal health, there will be no comprehensive well-off. It is necessary to establish a healthy concept of health, prioritize people's health as a strategic priority, actively promote a healthy and civilized lifestyle, and promote national fitness National health is deeply integrated. As an important part of building a healthy China, sports have a very important role in improving people's physical fitness and health, promoting people's all-round development, enriching people's spiritual and cultural life, and inspiring people to carry forward the spirit of excellence and self-breakthrough.When meeting with the Chinese sports delegation at the Rio Olympics, General Secretary Xi Jinping emphasized again that sports is an important symbol of social development and human progress, and an important reflection of comprehensive national strength and national soft power. We must fully understand the positive effects of sports on improving people's health. Significance, implement national fitness strategy, popularize fitness for all, and promote the building of a healthy China. These two important speeches by General Secretary Xi closely linked the development of national fitness and the building of a healthy China, and raised it to an unprecedented level, fully reflecting the achievement of sports in achieving the "two hundred years" goal and the achievement of The great role of the Chinese nation in the great revival of the "Chinese Dream" is an accurate positioning of the further reform and development of China's sports in the new historical period, and it has important guiding significance for us to fully understand the pluralistic value of sports.It can be said that the construction of a healthy China has opened up a broader space for the development of Chinese sports in the new period, and also put forward new and higher requirements for sports work in the new period. Especially in the context of promoting supply-side structural reforms, deepening consumption potential, and fostering new kinetic energy for economic development, the industrial functions and economic value of sports are becoming increasingly apparent and attracting much attention.

The fitness and leisure industry is a series of economic activities that provide related products and services to the public with sports as the carrier, participation in the main form of experience, and the purpose of promoting physical and mental health. Industry sectors such as equipment and equipment manufacturing are strongly related to tourism, health, and elderly services such as life services. They have a clear economic driving force and huge potential for development. The fitness and leisure industry is the most direct field for public participation in sports, the core and foundation of the sports industry, and an important driving force for the comprehensive development of sports.At present, China has entered a decisive stage of building a well-off society in an all-round way. The people's diversified sports consumption demand is increasing day by day. The consumption mode is gradually changing from physical consumption to participation consumption. Fitness and leisure has become an important lifestyle.Vigorously developing the fitness and leisure industry is conducive to the popularization and promotion of sports and promotes the quality and efficiency of the sports industry. It is a powerful engine to promote the deep development of the sports industry. The inevitable requirements for building a "healthy China"; vigorous development of the fitness and leisure industry is conducive to tapping and releasing consumption potential and driving economic transformation and upgrading, and is an important means of promoting supply-side structural reforms; vigorously developing the fitness and leisure industry is conducive to the cultivation of medium and long Economic growth points and the enhancement of new kinetic energy for development are important manifestations of sports leading the development of the new economy.

二、Give full play to the important role of "Opinions" and lead the sports industry to achieve new development

In October 2014, the State Council issued "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" (Guofa ﹝ 2014 ﹝ 46, hereinafter referred to as Document 46), which has aroused the enthusiasm of all sectors of society and established the national economy of the sports industry. The status of new growth points. The development of the sports industry has truly become a systemic work of departmental linkage and response. The sports industry's policy environment, social environment, and market environment have continued to improve, and a good situation of government support and guidance, positive social response, and active capital participation has gradually formed.Driven by various localities, departments, and all sectors of society, China's sports industry has taken advantage of the momentum and has developed rapidly. Products are increasingly abundant, the market is growing, and the comprehensive pulling effect is becoming more and more significant. Among them, the performance of the fitness and leisure industry, which is dominated by urban and rural residents' consumption, is particularly outstanding. Skiing, marathon, cycling, mountaineering and hiking are all highlights.Especially in some parts of the Midwest, the fitness and leisure industry has become an important force leading local economic and social development, and has made positive contributions to "stability promotion and benefit adjustment" and "precision poverty alleviation." However, compared with the growing and diverse sports demand of the people, the development of China's fitness and leisure industry is still lagging behind, with a small scale, low quality, poor production and demand docking, and insufficient effective supply. Accelerate development.

Facing the new economic normal and the new situation of social development, we have formulated and issued policy documents that reflect the public's willingness to consume, meet the current reality, meet the needs of development, have a more targeted, and more precise force, and further stimulate market vitality and consumption potential. The new fashion of national fitness, accelerating the development of the fitness and leisure industry, promoting the in-depth development of the sports industry, and better meeting the growing sports needs of the people have important practical effects.In 2016, the State Council clearly listed sports, culture, and tourism as key areas for cultivating mid- and long-term economic growth points and new driving forces for development. It required relevant departments to conduct policy research and develop hard-working strategies to support them. This came into being.

2016 is the starting year of the "Thirteenth Five-Year Plan" and the start of the Beijing Winter Olympics. It is also the beginning of the promotion of a healthy China. The release of the "Opinions" is a major opportunity for sports development. At the national level, it points out the guiding direction for the development of the fitness and leisure industry at the national level and provides policy guarantees. It is important to note that the "Opinions" and Document 46 are to deepen the relationship between development. Document No. 46 is a top-level design for the development of China's sports industry. It clearly proposes that national fitness should be promoted as a national strategy. Policies and measures highlight comprehensiveness, systematicness, and integrity.The "Opinions" focuses on the fitness and leisure industry, with the purpose of improving the national health and happiness index, and promoting the supply-side structural reform in the sports field as the main line, with the focus on accelerating the development of the fitness and leisure industry, seeking truth from facts, and highlighting problem orientation. . It emphasizes that by vigorously cultivating and developing market players, focusing on improving facilities construction, strengthening innovation and promoting manufacturing upgrades, optimizing the consumption environment, so that ordinary people can participate in fitness and leisure, enjoy quality services, and comprehensively improve happiness and gain.

三、Carry out the implementation of the "Opinions" in a spirit of reform and innovation

To implement the "Opinions", we must closely focus on the supply-side structural reforms in the sports field, further simplify the administration and decentralization, combine decentralization and management, optimize services, continuously release reform dividends, strengthen the macro guidance and basic system construction of the fitness and leisure industry and strive to improve The level of management and service in the sports industry will effectively accelerate the development of the fitness and leisure industry and increase the endogenous development momentum of the sports industry.We must conscientiously implement the decision-making and deployment of the Party Central Committee and the State Council, thoroughly understand the spirit of the "Opinions", fully understand the important role of the development of fitness and leisure industry, grasp historical opportunities, comprehensively deepen reform, incorporate fitness and leisure industry into the national economic and social development plan, Industrial work has risen to the same level as the sports industry to grasp and effectively promote the development of the fitness and leisure industry.

The first is to make the development of the fitness and leisure industry a new goal of sports work and do a good job of top-level design. China has entered the ranks of middle- and high-income countries. The consumer demand of the people is changing from food and clothing to a higher quality of life. The concept of healthy investment is becoming more and more popular, and the demand for fitness and leisure is escalating. This requires us to further change the way of sports development and sports work, take the promotion of the fitness and leisure industry as an important goal, vigorously popularize sports programs, improve the fitness and leisure service system, and enrich the supply of products and services.While ensuring the provision of public services, special attention should be paid to developing fitness and leisure projects with high social attention, obvious consumer-led role, and strong investment-driven effects. Following the issuance of the medium and long-term football plan, and in accordance with the State Council ’s work deployment, the General Administration of Sport and the relevant departments have recently strengthened communication and collaboration to jointly study and formulate special sports plans and facilities construction plans such as ice and snow sports, mountain outdoor, water sports, and aviation sports.Other sports should also use this as a reference, based on the long-term, plan and develop with industrial thinking, allocate resources with market mechanisms, seek the most extensive support and cooperation with an open concept, further expand the space for project development, and optimize the industrial structure and layout.

The second is to cultivate the main body of the market as a new focus of sports work to stimulate market vitality. Enterprises are the main body of the market and the core of industrial development. The sports industry support policy has created a very good development environment, but "it still needs its own hard work". The key to good use of policies and great achievements lies in enterprises. It is necessary to help support enterprises to play a leading role, be consumer-oriented, market-leading, and innovation-driven to produce products and services that truly meet needs.In the process of implementing the "Opinions", the sports department must continue to promote the "decentralization of service" reforms, actively innovate administrative management methods, shift the focus of sports work to industrial cultivation, market management, and public services, and accelerate the promotion of stadiums Reforms, professional sports reforms, and sports social organization reforms will strengthen sports and social organizations at all levels, encourage entrepreneurship and innovation, and support the development of fitness and leisure companies. Through policy support, platform support, and standard guidance, the market's decisive role in resource allocation will be brought into full play, and various market players will be guided to innovate concepts and models in organizational management, construction operations, R & D and production, and enrich product content and improve services. quality.

The third is to establish a multi-sector cooperation mechanism as a new important starting point for sports work and promote industrial integration. The development of the sports industry is not the work of the sports department alone, but requires the joint promotion of all sectors and the entire society. The "Opinions" clearly proposes "to establish a coordination mechanism for the development of the fitness and leisure industry in sports, development reform, and tourism, to analyze and solve the development and problems of the fitness and leisure industry in a timely manner, and to implement cultural and tourism-related policies to benefit the fitness and leisure industry. "During the development of the document, the sports department received strong support from all relevant departments, especially in the areas of simplified administration and decentralization, land security, and financial support. The policies were more specific, and more targeted and operable. It can be said that the cooperation basis has been formed between the departments to jointly promote the development of the fitness and leisure industry. In the implementation process, the sports department should continue to actively communicate and coordinate with development and reform, tourism and other related departments to form a joint effort to jointly promote fitness and leisure and tourism, culture, retirement, education, health, agriculture, forestry, water conservancy, transportation, aviation The integration and development of related industries will further enrich the content of the fitness and leisure industry, extend the industrial chain, and promote the overall development of the service industry.

The fitness and leisure industry has a bright future, and the sports industry has a long way to go. We must thoroughly implement the spirit of General Secretary Xi Jinping's series of important speeches and important instructions for sports work. We must understand our mission and responsibilities from the height of achieving the "two hundred years" goal. Focus on the industry, center on the work of the center, comprehensively improve the development quality and efficiency of the fitness and leisure industry, and continue to tap and fully stimulate the comprehensive function and economic value of sports.It is necessary to forge ahead with innovations, overcome difficulties, and work hard, carry out the implementation of the "Opinions", continue to create a new situation in sports, lead the new fashion of fitness and leisure, realize the new development of the sports industry, cultivate new momentum for economic development, and promote The deep integration of fitness and national health contributes positively to the building of a beautiful China, a healthy China, and the realization of the "Two Hundred Years" and the Chinese dream of the great rejuvenation of the Chinese nation.