As the wind of sports keeps blowing, all links in the sports industry chain are constantly enriched by capital, but the sports training industry seems to be a forgotten role.

And sports training should be the highest quality and most investment-worthy project in the sports industry at the current stage. The market size is large enough, the business model is clear, the cash rate is fast, it can be copied, and it has high growth. How should such a market with such great potential be developed?

According to Deloitte's education industry report in 2016, China ’s K12 training industry market size reached 180 billion yuan in 2015, and is expected to reach 500 billion in 2020. Nowadays, children's education and training have become more and more important in arts and sports training. According to professional market research, more than 100 million young people and children participate in various types of training every year, and more than 75% of elementary students in large and medium-sized cities receive after school A variety of arts and sports training, arts, sports and discipline training will be three-thirds of the world's youth training. Sports training is also an extremely huge group market of more than 100 billion.

The training business is also a project with excellent profit margins, which can generally reach about 60%. Take basketball training in Beijing as an example. Generally, basketball training in Beijing costs about 200 yuan per two hours per class, the capacity of each class is 20 students, and the income is 4,000 yuan per class. The cost is generally the average venue cost of 800 yuan. Hours of indoor basketball venues and 700 yuan for two hours of coaching and teaching assistant costs.

In addition to good cash flow, youth sports training is also a very valuable source of traffic. These teenagers follow the institution to study throughout the year and will have very high loyalty to the institution. They can create a unique youth sports community, which can be developed around the youth community. Events, equipment, intelligent hardware, sports tourism, online education, etc., will be the points of profit growth for the sports training industry.

Among the various projects on the market at this stage, the more popular projects done by the sports training industry include:

(1)  Team project：

Football, basketball, baseball, rugby, ice hockey；

(2)  Personal project：

Tennis, badminton, table tennis, taekwondo, billiards, golf, equestrian, swimming, skating, judo, karate, martial arts, roller skating, skiing, fencing, sailing, diving, racing.

And in these training programs, no national brand training programs in the true sense have appeared, and more than 90% of the market are small and medium training institutions with only one or two teaching points.

Why does the training industry with such a high profit rate keep appearing as a giant? There are still several constraints

(1)  Venue：

First of all, the number and area of domestic sports venues are limited. The per capita stadium area in the country is only 1.5 square meters, compared with the 16 square meters in the United States.

Secondly, most stadiums in China belong to schools or state-owned enterprises. According to the statistics of the State General Administration of Sports, the area of sports, education and military systems in stadiums across the country accounts for 60% of China ’s total stadium area. It is only 29.2%, and there are very few venues that are truly marketable. This also limits the supply of venues. In many sports training projects, venues are an important constraint on development.

Some well-developed sports training projects have to compete for venue resources in order to expand rapidly. They have spent a lot of money to win the overall operation rights of the venues, and have turned the venue operations into sideline operations, which have also affected the development of the enterprise. How to solve the shortcomings of venues and meet the rapid development of enterprises has become a troublesome issue for sports training institutions.

(2)  Quality coach：

Youth sports training has very high requirements on the quality and ability of the coach. Not only do coaches play sports, but also the coach's understanding of education, understanding of young people's physiology and psychology, and control of classroom teaching. Ability, and the care and patience of the coach itself, have very high requirements.

At this stage, most of the coaches are former sports athletes or students specializing in sports. They are very passionate and familiar with sports, but there are many shortcomings in physical education for young people. On the one hand, more practice is needed. To improve their level of youth teaching, on the other hand, there should be corresponding training and training institutions to train and improve them accordingly, so as to quickly promote the healthy development of the industry.

(3)  Management model：

The sports training industry is a very management-oriented industry. On the one hand, the standard physical education teaching system needs to be adjusted and changed due to human factors. Only very good management institutions can ensure the stability and uniformity of teaching quality. On the other hand, in terms of scale, Before the effects did not come up, most of the teachers in many sports training institutions were part-time, which was a great challenge to the stability of teaching quality, which also required managers to have very good management and coordination capabilities.

For current sports training institutions and industry practitioners, on the one hand, it is necessary to strengthen internal skills, enhance the operation and management capabilities of the training system and coach training mechanisms, and this will also be the key point to distinguish excellent training institutions from general training institutions;

On the other hand, we must actively pay attention to cooperation with stadiums. With the country's vigorous promotion of the development of the sports industry and the reduction of stadium construction costs, I believe that it will be relieved in the future, but it will still be one of the constraints to development in the short term.

Since 2015, many other industry giants also hope to enter the sports industry for a share, including LeTV, Tencent, Wanda, etc., and they have also occupied a lot of high-quality resources in the fields of events, copyright, and broadcasting.

For the giants that are a little slower, if you are looking at the sports industry, you may consider this sports training industry with a market size of more than 100 billion. By introducing the power of capital and the concept of cross-borders, I believe that it will bring huge impact to the sports training industry. Ascension will create a sports training giant similar to New Oriental.