Xu Xiaonian: Prospecting the Sports Industry and Outdoor Outlook from the Chinese Economic Situation and the Consumption Habits of Chinese

Xu Xiaonian said that the current downward pressure on China's economy continues to increase, and supply-side reform is needed in the L-shaped economic adjustment. He said that the supply side is to abandon the old normal of using the government to drive domestic demand to drive economic growth, and to shift to an economic growth model with enterprises as the core and efficiency improvement as the core. Therefore, it is necessary to clean up the invalid supply on the one hand and increase the effective supply on the other.The so-called effective supply is to be able to find the market, and if you can't find the market, go to create a market yourself. Xu Xiaonian said that this requires companies to innovate. The first-class companies are not passive to meet the existing needs of the market, but to actively create demand that does not exist in the market. Only differentiated competition, and only by making its own unique products, can it create an effective supply.

Speaking of this, Professor Xu Xiaonian focused on sports and introduced his own point of view: "I think the sports industry is an innovation. For example, everyone in the air in Beijing and Shanghai knows that my throat doesn't work after each class. This time I went to Huangshan It ’s not only a lecture but also a rest and recovery of my throat, because the air here in Taiping Lake is so good. In addition, I think the formulation of the sports town and healthy town in Huangshan District is very attractive. The direction chosen by the limited company is very promising. "

Xu Xiaonian said that with the increase of income, people's needs have become more and more diversified. Outdoor sports, the sports industry, close to nature, environmental protection, etc. have gradually been integrated into people's lives and become a new life. the way. The demand has emerged, depending on whether we can come up with products that everyone likes to meet this part of the demand.If we do better, we can create part of the demand. As the Chinese middle class grows and income levels increase, people will spend more and more money and time on this outdoor ecology and sports industry. If steel cement is a sunset industry, sports, culture and ecology should be sunrise industries.

Yi Jiandong: Hot sports industry faces difficulties, five moves can break the situation

Yi Jiandong said that with the advancement of the Chinese economy, China's sports industry has gradually warmed up in recent years, especially in October 2014. After the State Council's "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" was issued, it has ignited the accumulation With a long history of enthusiasm for investment in the sports industry, the development of China's sports industry has entered a fast track.Yi Jiandong said that the current domestic sports stock prices have risen, and sports company valuations have skyrocketed; investment and mergers and acquisitions in the international market have continued, and sports industry formats have emerged endlessly; local governments and enterprises have promoted urban renewal and sports park construction; there are many sports industry forums, There are many entrepreneurial competitions and exhibitions; marathons, road races and cycling events continue to be popular, which confirms the rapidity of this boom from multiple perspectives. Yi Jiandong said: "The prosperity of sports industry projects and the continuous emergence of business formats, I think it is a relatively optimistic phenomenon."

At the same time, Yi Jiandong pointed out that China's sports industry is also currently facing many "cold encounters" and dilemmas, such as the limited number and proportion of sports population and insufficient consumer groups; the insufficient number of sports venues and insufficient government investment; and the insufficient number of sports personnel and its proportion , The GDP ratio is not high; the sports event service system is not complete, it is difficult to achieve profitability; professional sports and social links are not close, the operating system is fragile; the scale of fitness and training is limited, and sports copyright development is weak.For example, Yi Jiandong said that football and basketball, as the two largest professional sports events in the Chinese market, have about 5 million spectators each year, but the number of spectators in American baseball events is more than 70 million a year. This gap is very alarming. As another example, the four major leagues in the United States made a total of 26 billion U.S. dollars last year, including 9.6 billion U.S. dollars in football, 7.9 billion U.S. dollars in baseball, 4.8 billion U.S. dollars in hockey, and 3.7 billion U.S. dollars in hockey. Our country has almost no profitable games.

Yi Jiandong believes that the "heat" of China's sports industry is not equal to "strong", and the road ahead is full of challenges. At present, China has not raised sports culture and the sports industry to the stage of "lifestyle advocacy". Compared with the highly mature sports culture and sports playing an important role in the social framework in western developed countries, the social functions of Chinese sports have not been fully reflected. . He said that our government departments should focus on building the environment and the system to lead the establishment of a complete sports ecosystem.

Iron III or become the next national movement!

In recent years, the marathon has become very hot, and people are also looking for the next national sports. According to the analysis of experts at the meeting, Tiesan will become China's next trend from sports characteristics to audience standards. More and more autonomous events in China will flourish and develop.

The "Huangshan Extreme Triathlon" is currently the most distinctive and challenging Chinese-style track in China. In the context of "Landscape and Humanities" in China, the "Belt and Road" initiative has created China's own Chinese "Extreme" sports and the beauty of scenery. After successfully holding the Country Garden · 2016 Huangshan Taiping Lake Triathlon International Classic and National Triathlon Points Race, Huangshan Extreme Culture Sports Communication Co., Ltd. has established a unique brand in China.

Bai Yunfeng, director of the competition and COO of Huangshan Extreme Culture Sports Communication Co., Ltd., said that the triathlon originated in the United States and flourished in the United States and Europe. China's Titan III has just started, and our goal is to build a Titan III community in the Chinese world. I believe we will be more Chinese, and hope that we can promote everyone to go abroad to compete and bring in outstanding foreign players to our tournaments, so that the world of Iron Three also has such a bright spot in China. "This is our hope, and we will work hard to do well," he concluded.

At present, the downward pressure on China's economy continues to increase, and the "L-shaped" economic adjustment is unavoidable. With the upsurge of supply-side reform, the sports industry, as an emerging industry, has encountered new historical opportunities. While everyone is talking about the "sports industry spring", experts remind us that we should understand that this era also gives sports people a responsibility. Practitioners need to stay calm and choose a suitable breakthrough path in this situation. Can stand out in the wind of the times.