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According to the Yangtze Sports News, on October 27, the 2016 Jiangsu Sports Industry Conference was held in Liyang, Changzhou, Jiangsu, with the theme of "Openness, Sharing, and Win-Win". Chen Gang, director of the Jiangsu Provincial Sports Bureau and secretary of the party group, delivered a speech at the conference, stating that by 2020, the total scale of the province's sports industry will exceed 500 billion yuan.
Director Chen Gang proposed in his speech that he should fully understand the important role of sports in promoting the construction of a healthy China, take national fitness as the basic guarantee to enhance people's physical fitness and healthy life, and expand fitness consumption as a powerful engine to foster new economic momentum.
Director Chen Gang introduced some of the achievements made in the construction of sports industry in Jiangsu Province in his speech. Among them, the per capita stadium area in Jiangsu Province has reached 2.01 square meters, and the proportion of people who regularly participate in physical exercise has reached 35%. The national fitness standard rate has been stable for more than 90% for many years. In 2015, the province's sports industry realized an added value of 81.896 billion. The average annual growth rate is 16.3%; since 2011, special funds for sports industry development have been set up. Over the past five years, a total investment of 400 million yuan has been invested to support 569 projects, stimulating social investment to nearly 24 billion yuan, and the financial investment multiplier ratio of 1: 60 The number and quota of public fitness programs are about 50%.
Regarding the future development goals of the sports industry in Jiangsu Province, Director Chen Gang stated that he will strive to achieve a total sports industry scale of more than 500 billion yuan by 2020, and the added value of the sports service industry will account for about 35% of the added value of the sports industry. In order to achieve this goal, Director Chen Gang detailed the development plan of the sports industry in Jiangsu Province in the next 5 years:
1、Reasonable use of sports special financial funds with a total size of 500 million yuan to drive consumer demand through sports supply-side reforms. Integrate sports and medical resources, establish sports hospitals and sports rehabilitation institutions; enhance the research and development and manufacturing capabilities of sports equipment and equipment, develop new equipment and new technologies; support the available social resources such as enterprise buildings, commercial facilities, and country parks, city parks, public facilities The green space is transformed into a sports fitness place; vigorously develop outdoor sports and e-sports such as snow and ice, mountains, water, automobile and motorcycle, and aviation;
2、Through the two channels of "Jiangsu National Fitness Card" and "National Fitness Public Credit Card", a total of 50 million sports coupons will be issued to the fitness population in the province, which can be used in designated stadiums and fitness clubs;
3、Support the construction of a fitness club with a large influence of 1,000 furniture and an average annual driving sports consumption of more than 5 million. Establishing the “Jiangsu Provincial Fitness Demonstration Club” certification system, fitness club league system, amateur sports rating system, and government purchase of services from fitness clubs, and clearly setting up special support funds for provincial fitness clubs, including fitness clubs in sports vouchers Support scope of special funds for sports industry development and support for direct registration of private non-enterprise units. Currently, 12 million yuan of special support funds for fitness clubs have been arranged for the first time this year;
4、At present, 12 provinces and municipalities under the jurisdiction of Jiangsu Province have built fully-functional sports centers and national fitness centers of more than 5,000 square meters, and more than 90% of counties (cities and districts) have completed the "New Four One Project" (including a standard for plastic runways Track and field, a stadium with about 3,000 seats, a swimming pool or standard indoor swimming pool, and a national fitness center with a floor area of more than 3,000 square meters), Jiangsu Province will combine existing resources to build about 40 sports, Multi-functional sports service complex such as culture, leisure, commerce and tourism;
5、Considering that a number of towns and villages in Jiangsu have good sports industry characteristics and resources, such as equestrian sports and sports tourism in Jiangyin Xinqiao, sports rehabilitation and health in Tangshan, Nanjing, and sports goods manufacturing industry in Huai'an Shihe. Therefore, on this basis, we will focus on cultivating 20 sports and health characteristic small towns, adopting the province-land co-construction model, and the Provincial Sports Bureau and the county (city, district) government where the co-construction target is located will sign a co-construction agreement. After a comprehensive assessment, if it meets the construction conditions and standards, it will be named.It will support the co-construction of characteristic towns in the form of rewards and subsidies, and give preferential policies in sports industry development, stadium construction and operation, event activities, talent training, and reform of sports social organizations. At this conference, the Jiangsu Provincial Sports Bureau has signed a co-construction cooperation agreement with the county (city, district) government where the first batch of 8 co-constructed objects of the characteristic towns are located.
Finally, Director Chen Gang also stated that he will pay more attention to national fitness, encourage the active participation of social organizations, and continue to deepen the reform of football. Jiangsu Province will promulgate the "Opinions on Accelerating the Development of Professional Sports in Jiangsu" to support the development of professional clubs with three goals and other conditions, and strive to have a good performance in the annual professional league.