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THE INFORMATION OF IRONMAN
On May 5th, the General Administration of Sport of China held a press conference on the "Thirteenth Five-Year Plan" for sports development, and Brother Ge introduced the "Nine Key Points of the" Thirteenth Five-Year Plan "on Sports. Today, the "Thirteenth Five-Year Plan" for sports industry development is finally officially released! This official version of the plan contains a lot of words, covering all aspects of the sports industry, highlighting 8 key industries, come and see if your industry is among them!
Since the release of the "Thirteenth Five-Year Plan" for sports development on May 5, the sports industry has continued to develop in full swing. At that time, Circle introduced the "Sports" 13th Five-Year Plan "specifies nine key points, which is the first for everyone Time pointed to the lost. This time, the official 4D report covers almost every aspect of China's sports industry. Corresponding clauses can be found in all links of the entire industry chain, and the sports industry has ushered in huge development opportunities.
In this official report, the biggest highlight is the introduction of 8 key industries. Let us see which fighters in sports have become the finishing touch of the 13th Five-Year Plan, and welcome the good ones. How good?
Strengthen the evaluation of sports events, optimize the structure of sports events, and establish a multi-level and diversified sports event system. Organs, organizations, enterprises, schools and other units are encouraged to hold various sports competitions. Explore and improve the development and operation mode of the event market, implement brand strategy, and create a number of international and regional brand events.Actively promote the development of professional sports, encourage qualified sports to follow the path of professional development, and strive to cultivate and build a group of professional sports stars with international influence. Strengthen the construction of professional leagues such as football, basketball, volleyball, table tennis, and badminton, and raise the level of professional leagues in an all-round way.
Develop a list of key fitness and leisure sports projects, focus on outdoor sports, develop a series of supporting plans, and guide the healthy development of consumption-led fitness and leisure programs. Through the purchase of services by the government, various capitals of the society are encouraged to enter the fitness and leisure industry. Implement the relevant provisions of the Opinions on new residential areas and supporting sports and fitness facilities in communities. Support sports fitness enterprises to carry out brand management and chain management of community fitness facilities.
Actively promote sports venues to do a good job in sports professional and technical services, and provide sports management services such as site opening, fitness services, sports training, competition performances, sports guidance, and health management. Fully revitalize stadium resources, use multiple methods to promote the development of intangible assets, and expand the value and operating efficiency of intangible assets.Support large-scale stadiums to develop diversified business formats such as sports business, sports conventions, sports and leisure, cultural performing arts, and sports tourism, and build sports service complexes. Promote stadiums to expand brand output, management output and capital output through chain and other models, and improve the scale, professionalism, and market-oriented operation level.
Attach importance to the cultivation and development of the sports intermediary market, and actively carry out various intermediary services such as event promotion, sports consulting, athlete brokerage, and sports insurance, and give full play to the role of sports intermediaries in communicating market demand and promoting resource circulation. Optimize the organizational structure system of sports intermediaries, gradually establish a pattern of co-existence of multiple operating forms such as corporate, cooperative, and partnership systems, and cultivate market competition players mainly composed of professional sports intermediaries and part-time sports intermediaries.
Vigorously develop the training market for various sports and cultivate a number of professional sports training institutions. Encourage and guide localities to actively carry out international cooperation and establish a number of high-level international sports schools. Encourage schools to cooperate with professional sports training institutions, strengthen the cultivation of youth sports hobbies and sports skills, and organize students to carry out extra-curricular fitness activities. Strengthen the formulation and implementation of training standards for different sports and improve the professionalism of the sports training market.
We will vigorously develop sports mass media products that the masses love to see, encourage the development of combined products focusing on sports, integrating culture, and health, and actively support diverse forms of sports-themed literary and artistic creation. Encourage the development of new forms of sports media such as multimedia broadcasting and television, Internet radio and television, and mobile APP.Encourage the use of various sports social platforms to promote consumer interaction and enhance the consumer experience. Innovate the copyright trading model of sports events, strengthen the development and protection of copyrights, and encourage and support all kinds of emerging media to participate in the competition of domestic broadcast rights.
Combine traditional manufacturing manufacturing capacity reduction, guide the transformation and upgrading of sports goods manufacturing enterprises, and encourage enterprises to enhance the localization of high-end equipment such as ice and snow sports, water sports, motor sports, and aviation sports through overseas mergers and acquisitions, joint ventures, and joint development .Support enterprises to use the Internet collection technology to meet the personalized needs of sports and fitness, and encourage the development of new sports equipment, wearable sports equipment, and virtual reality sports equipment. Support sports enterprises to actively participate in the identification of high-tech enterprises, improve the ability of independent innovation of key technologies and products, and create a number of well-known sports goods brands with independent intellectual property rights.
Accelerate the establishment and improvement of an operating mechanism that matches the lottery management system. Accelerate the pace of innovation of sports lottery, and actively study and promote the issuance of football lottery that is targeted at the Chinese football professional league. Adapt to development trends, improve sales channels, and steadily expand market size. Strengthen the performance evaluation of the use of public welfare funds and continuously improve the social image of sports lottery.
The "Thirteenth Five-Year Plan" for the development of the sports industry is good for the industry and has given the sports industry a boost. Although the overall situation of the capital market is not optimistic, this 10-year-long plan, as well as the 19th Men's Basketball World Cup and 22nd Beijing Winter Olympics, guide forward, and those who are working hard are looking not far away. Hope, the journey is not alone. I hope that sports people can seize the opportunity to bring you a better sports life and live up to this great era!
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